Florence began her professional life in corporate America at BBDO Worldwide and True North Graphics where she gained experience coordinating new business pitches and graphic designing for blue-chip clients like Morgan Stanley and Goldman Sachs. She brings a unique combination of corporate, creative and customer service experience to the company.
“After decades of customer service experience and management, it is a genuine pleasure to serve our wonderful, kind and genuinely interesting clients.”
She has spent the majority of her working life here in Santa Fe in hospitality management, composing memorable events for Santa Fe’s top nightclubs and creating top notch teams and transforming the culture of some of Santa Fe’s finest restaurants. She is thrilled to be part of the Better Money Decisions team.
FLORENCE’S WORST MONEY DECISION: Not finding better financial literacy tools earlier in life.
FLORENCE’S BETTER MONEY DECISION: Both giving myself some amazing travel adventures and, more recently, changing industries and accepting a position with Better Money Decisions. It’s an incredible opportunity to work with such smart, capable and savvy professional women.

REGISTRATION
Investment advisory services offered through Better Money Decisions, LLC, an investment advisor registered through the SEC.